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13 strategies to reduce your transportation costs

Written by Cole Marketing | Apr 15, 2026 11:00:03 AM

Reducing transportation costs is less about finding cheaper rates and more about planning your shipments more efficiently.

Transportation costs are not always predictable. They can increase, decrease, and change depending on season or capacity, among many other factors.

While you can’t control the market, you can control how you plan your shipments and avoid costs you don’t need.

In this article, we share 13 practical strategies you can use to reduce transportation costs and build a more predictable shipping process.

Strategy #1: Consolidate smaller shipments

If you ship small loads, you may end up paying more per shipment due to extra handling and minimum charges.

Consider combining multiple orders into a single larger one or ask your freight forwarder about other consolidation options.

Strategy #2: Send larger shipments less often

Fewer shipments usually mean fewer pickups, less handling, and a lower cost per unit. And last-minute shipping can result in premium charges that offset the savings.

Instead of shipping every time an order is ready, plan fixed dispatch days and notify your carrier early so they can schedule pickup efficiently.

Strategy #3: Commit to steady volumes

Keep your shipping patterns as consistent as possible and, where you can, commit to regular volumes.

When carriers and freight forwarders can predict what you will ship, they can plan capacity better and are more likely to offer you better prices.

If your volumes fluctuate, sharing a reliable forecast can help carriers plan and may still work in your favour.

Strategy #4: Benchmark your rates periodically

While chasing the lowest price on every shipment is not the best strategy, reviewing your rates against the market from time to time is.

The goal is to stay informed. A periodic benchmarking exercise helps ensure that you’re being offered competitive rates.

Strategy #5: Be open to feedback

Freight forwarders see what causes delays, extra charges, and inefficiencies across many shippers every day.

Common issues include documentation errors that trigger delays, packaging that doesn't meet carrier requirements, and pickup routines that cause late departures.

A quick review of how you document, package, and prepare for pickup can reveal simple fixes that cut avoidable costs.

Strategy #6: Understand your Incoterms

Incoterms define where your responsibility for costs, risk, and logistics arrangements begins and ends. If you are not clear on the terms, you may incur costs that should be paid by your supplier or buyer.

Before signing a contract or placing an order, confirm which Incoterm applies. Your freight forwarder can help you assess whether the terms work in your favour or are adding to your costs.

Strategy #7: Consider supplier and retailer location

The farther your goods travel, the more you pay in transportation and the more chances there are for delays and extra handling.

When possible, source closer to your facilities and keep inventory nearer to key customers. Even small changes in where you buy or ship from can reduce transportation costs.

Strategy #8: Increase lead times

When you plan shipments earlier, you give carriers and freight forwarders more options to build efficient routes, consolidate freight, and avoid last-minute capacity issues.

More notice also reduces the need for rush shipping and helps you avoid premium charges for last-minute pickup and delivery.

Strategy #9: Plan around peak seasons

Transportation costs often rise during peak periods and holiday seasons, when capacity is tight and carriers charge a premium.

Where possible, plan purchasing and dispatch to move freight before or after these windows. Shipping early can secure better pricing and help you avoid congestion delays.

Your freight forwarder can help you identify which peak periods affect your specific lanes and plan your shipments around them.

Strategy #10: Maximize your space

When you fit more product on each pallet and into each trailer or container, you lower your cost per unit.

Review carton sizes, stacking patterns, and packaging to reduce empty space. Better use of space and weight often delivers savings on shipping costs.

Strategy #11: Be open to later pickup times

If you can offer a wider pickup window, including later hours, carriers can better plan routes and may avoid reschedules and extra charges.

This is especially helpful when capacity is tight, because it gives your freight forwarder more options to secure equipment and keep your shipment moving at a better rate.

Strategy #12: Reduce last-minute changes

Last-minute changes to pickup times, quantities, destinations, or paperwork often result in rework and rescheduling, which translates into additional fees.

Try to lock in shipment details early and confirm documents before pickup. If changes are unavoidable, flag them to your carrier or freight forwarder as soon as possible to minimize disruption and extra charges.

Strategy #13: Work with a freight forwarder

A freight forwarder can help you consolidate shipments, choose cost-effective shipping options, and avoid preventable delays and extra charges.

Over time, the right partner can protect service when capacity is tight and help reduce your total transportation costs through smarter execution rather than cheaper rates.

How we can help

At Cole International, we offer freight forwarding services to help Canadian businesses reduce transportation costs and keep freight moving reliably across their supply chain.

Reach out to one of our trade professionals to identify cost-saving opportunities and help you build a more predictable shipping process.

Freight forwarding. It's what we do.