Import Foundations

How an advance ruling can simplify importing into Canada

Written by Cole Marketing | Nov 17, 2025 2:00:02 PM
For Canadian businesses that import regularly, advance rulings can provide predictable landed costs, smoother customs clearance, and stronger compliance.

If you’ve ever questioned how your product should be classified, whether it qualifies for a trade agreement, or how it should be valued, an advance ruling can take the guesswork out of all that.

That’s because it confirms exactly how your goods will be classified, assessed, or valued when they’re imported into Canada.

It can also help you avoid additional duties, delays at the border, or potential penalties.

In this article, we explain what an advance ruling is, when to request one, and ways it can simplify your importing process.

What are advance rulings?

An advance ruling is a written decision issued by the Canada Border Services Agency (CBSA) that provides guidance on how your goods will be treated under customs law before you import them.

It tells you how CBSA will interpret one of three key elements of your shipment:

  1. Tariff classification, which determines the applicable duty rate.
  2. Origin, which determines eligibility for trade agreement benefits.
  3. Valuation, which determines how much duty and tax you’ll pay. 

Once issued, the ruling is legally binding on CBSA for all future importations of the same goods, as long as the conditions described in your request remain unchanged.

While it’s not mandatory, an advance ruling enables you to make informed decisions about sourcing, pricing, and logistics, since you know exactly how your goods will be treated at the border in advance.

When to request an advance ruling

You don’t need an advance ruling for every product you import.

But when there’s any uncertainty about your imports, it’s worth requesting one.

Common scenarios where advance rulings may be requested include:

  • New or unfamiliar products where classification isn’t straightforward
  • Goods with multiple possible tariff headings or mixed materials
  • Products under a trade agreement where origin eligibility needs confirmation
  • Goods with complex valuation factors, such as assists, royalties, or commissions
  • Products where there’s uncertainty about how they should be declared

The application for an advance ruling, which can be submitted through the CARM Client Portal (CCP), must be made at least 120 days before the proposed date of importation of the goods.

Applications can be submitted directly by the importer or by a person authorized to act on their behalf.

How an advance ruling can simplify your importing process

An advance ruling can help you manage compliance, costs, and risk. Here’s how it simplifies and streamlines your importing process and experience:

Knowing what to expect at the border

With a ruling in place, you already know how CBSA will classify, treat, or value your goods, so you’re less likely to face surprises when your shipment arrives.

This upfront certainty allows you to calculate your landed costs accurately and avoid unnecessary clearance delays.

Moving shipments faster

A clear decision reduces questions and holds at the border, keeping your goods moving smoothly through customs.

With classification, origin, or valuation already verified, your customs broker and CBSA officers can process your shipments faster. Rulings can also help prevent demurrage, storage, or delivery delays.

Staying consistent across imports

Because the same ruling applies to every shipment of the same goods, you can expect the same treatment for your future imports.

This consistency simplifies your documentation and reduces the risk of discrepancies between shipments.

Being audit-ready

Advance rulings show due diligence and strengthen your compliance record if CBSA decides to review your imports. 

They demonstrate that you’ve taken proactive steps to verify your declarations, which can support your position during an audit or appeal and uphold your credibility.

Saving time and money

By preventing reassessments, corrections, or penalties, you can reduce administrative work. This frees up your time and allows you to focus on growing your business instead. 

Additionally, with advance rulings, you can maintain predictable duty payments, which helps you keep your costs under control.

How Cole International can help

Applying for an advance ruling can feel like a lot of work because it involves gathering technical information and preparing detailed documentation.

A trusted customs broker can make the process much easier and less time-consuming, as they will ensure your application is complete and compliant with all CBSA requirements.

At Cole International, we offer trade consulting and customs brokerage services to help Canadian businesses prepare, submit, and manage advance ruling requests. 

Our team works with importers every day to:

  • Identify which products would benefit most from an advance ruling
  • Prepare, organize, and submit the documentation that the CBSA needs
  • Review and apply rulings consistently for future imports

We don’t believe in guesswork. We get it right the first time.

If you’re unsure how the CBSA will classify, treat, or value your goods, reach out to one of our trade professionals to discuss whether you need an advance ruling.