Import Foundations

What Canadian importers need to know about product labels

Written by Cole Marketing | Jul 20, 2026 9:41:03 PM

Missing or incorrect labels can delay clearance or create compliance issues after import.

Product labels are an important part of importing goods into Canada because they can affect whether goods are ready to be cleared, sold, distributed, or used after arrival.

Depending on the product, Canadian requirements may apply to the product name, net quantity, language, country of origin marking, safety warnings, use instructions, claims, or responsible party information.

Some of these requirements apply at the border and are enforced by the Canada Border Services Agency (CBSA). Others are set by other government departments (OGDs) or agencies that regulate specific goods.

Why product labels matter for Canadian imports

Product labels help communicate what the product is, who is responsible for it, what it contains, how it should be used, and which Canadian requirements apply.

Importing the goods and selling the goods are not always the same. A shipment may have the documents needed for customs clearance, but still needs a compliant label before the goods can be sold, distributed, or used in Canada. For certain regulated products, however, applicable labels or markings must be in place when the goods are imported.

The exact requirements depend on the product, packaging, intended use, claims, and applicable law. This is why product labels should be reviewed against the specific goods being imported rather than copied from a supplier’s standard label or packaging intended for another market.

What to check on an imported product label

Before shipping, you should check four main areas:

1. Basic product information

Confirm whether the label must include the product identity or common name, net quantity, and relevant details such as ingredients, materials, fibre content or composition.

2. Responsible party

Determine whether the manufacturer, dealer, distributor, importer or another responsible party must be identified, and which contact details must be provided.

3. Language and origin

Confirm which mandatory information must appear in English and French. Federal bilingual requirements apply to many prepackaged foods, non-food consumer products, and other regulated goods, although the requirements and exemptions vary.

4. Safety and compliance

Check for required warnings, hazard pictograms, instructions, storage conditions or other safety information. Any claims about performance, composition, origin, certification, safety or intended use must also be accurate and not misleading.

The label should also match the goods, packaging, and commercial invoice. Inconsistencies can cause problems at or after clearance.

Common product categories with specific labelling rules

Labelling requirements often depend on the type of goods being imported. Some products require only basic product, quantity, or dealer information. Others are subject to more detailed rules and fall under the jurisdiction of specific government departments or agencies.

Common examples include:

  • Food products: Regulated by the Canadian Food Inspection Agency (CFIA) under the Safe Food for Canadians Act and Safe Food for Canadians Regulations.

  • Textiles and apparel: Regulated by the Competition Bureau under the Textile Labelling Act and Textile Labelling and Advertising Regulations.

  • Cosmetics: Regulated under the Food and Drugs Act, Cosmetic Regulations, Consumer Packaging and Labelling Act, and associated regulations. Health Canada and the Competition Bureau administer different parts of these requirements.

  • Workplace hazardous products: Regulated under the Hazardous Products Act and Hazardous Products Regulations. Health Canada administers the federal supplier labelling and safety data sheet requirements.

  • Consumer products: Administered by Health Canada under the Canada Consumer Product Safety Act and product-specific regulations. Prepackaged non-food consumer products may also be subject to the Consumer Packaging and Labelling Act, which is administered by the Competition Bureau.

  • Health products and medical devices: Regulated by Health Canada under the Food and Drugs Act and its associated regulations.

How we can help

At Cole International, we offer trade consulting and customs brokerage services to help Canadian importers understand the requirements that may apply to their goods, documentation, and customs clearance process.

Reach out to one of our trade professionals to review your product labels before your goods ship.