--- title: "Logistics 101: Forwarder vs Broker vs Consultant" description: International logistics involves a lot of people in a bunch of different roles. How do you know what your business needs? image: https://blog.coleintl.com/hubfs/Options_28919326_s.jpg --- - [About](https://www.coleintl.com/services#) - [About Cole](https://www.coleintl.com/about/about-cole/mission-vision-and-values) - [Mission, Vision and Values](https://www.coleintl.com/about/about-cole/mission-vision-and-values) - [Our History](https://www.coleintl.com/about/about-cole/history) - [Culture of Caring](https://www.coleintl.com/about/about-cole/culture-of-caring) - [Careers](https://www.coleintl.com/careers) - [Industries](https://www.coleintl.com/about/industries) - [Aerospace](https://www.coleintl.com/about/industries/aerospace) - [Agriculture](https://www.coleintl.com/about/industries/agriculture) - [Automotive](https://www.coleintl.com/about/industries/automotive) - [eCommerce](https://www.coleintl.com/about/industries/ecommerce) - [High Tech](https://www.coleintl.com/about/industries/high-tech) - [Oil & Gas](https://www.coleintl.com/about/industries/oil-gas) - 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How do you know [what your business needs](https://blog.coleintl.com/blog/freight-forwarder-vs.-customs-broker-vs.-full-service-logistics-provider)? Freight forwarder ## ![Options\_28919326\_s](https://blog.coleintl.com/hs-fs/hubfs/Options_28919326_s.jpg?width=400&name=Options_28919326_s.jpg) [Freight forwarders](https://www.coleintl.com/freight-forwarding.php) organize multimodal transport of cargo globally. They arrange for cargo to move from an origin to a destination by air, ground, or sea within a specific time frame. They facilitate all the details of that movement including paperwork and documentation so that shipments flow within and across international borders with compliance and efficiency, as well as without delays. The global supply chain has seriously impacted the speed and price of moving freight. Check out our [monthly freight updates](https://www.coleintl.com/search.php?searchword=freight%20update&ordering=newest&searchphrase=all&limit=100&areas[0]=blogs) for news. ## Customs broker [Customs brokers](https://www.coleintl.com/services/custom-brokerage.php) are responsible for preparing a customs entry and clearing a shipment once it arrives at the border/port of entry. They are licensed and regulated by a country’s border agency. They submit the necessary information to the agency on behalf of their clients. They must be experts in the entry procedures, admissibility requirements, classification, valuation, rates of duty, and applicable taxes and fees for imported merchandise. ## Full-service logistics provider A company that offers both freight forwarding and customs brokerage provides door-to-door service, making the entire export/import process seamless. [Full-service logistics providers](https://www.coleintl.com/project-logistics.php) secure and coordinate the transportation, gather the necessary paperwork, clear the goods, and arrange for final delivery. An international logistics partner can advise on the most efficient and cost-effective mode of transport (air, sea, land) and routing based on a client’s time frame. They can also assist an importer or exporter in understanding and selecting the optimal Incoterm, based on the desired amount of risk and responsibility. ## Trade consultant A [trade consultant](https://www.coleintl.com/services/trade-consulting)looks at specific issues in your import/export operations—or at your operations as a whole—looking for both risk and opportunity. A consultant will look for ways to improve your compliance, reduce the duty you pay, help you access preferential trade agreements, or assist you in navigating a verification (audit).  ## Your comprehensive logistics partner At [Cole](https://www.coleintl.com/), we are proud to be a full-service logistics provider integrating freight forwarding and customs brokerage, along with in-depth consulting services to improve your overall operations and ensure your goods get to their destination seamlessly. A cohesive, collaborative logistics team has advantages that separate stand-alone companies simply do not. Contact any of our three departments and let us know how we can help. #### Full-service logistics. It's what we do. [![Contact us today!](https://no-cache.hubspot.com/cta/default/4433425/9a930724-bdeb-4c17-8601-3733afdd375a.png)](https://cta-redirect.hubspot.com/cta/redirect/4433425/9a930724-bdeb-4c17-8601-3733afdd375a) [Back to blog list](https://blog.coleintl.com/blog) [![Sign-Up | Cole Blog](https://no-cache.hubspot.com/cta/default/4433425/af258771-f192-4291-ac1c-682ec2fd4fc1.png)](https://cta-redirect.hubspot.com/cta/redirect/4433425/af258771-f192-4291-ac1c-682ec2fd4fc1) ### Latest Articles - [Chinese holidays that disrupt shipping from China every year](https://blog.coleintl.com/blog/chinese-holidays-that-disrupt-shipping-from-china-every-year) - [13 strategies to reduce your transportation costs](https://blog.coleintl.com/blog/13-strategies-to-reduce-your-transportation-costs) - [4 mistakes to avoid when declaring value for duty](https://blog.coleintl.com/blog/4-mistakes-to-avoid-when-declaring-value-for-duty) - [Why 'reason to believe' catches Canadian importers off guard](https://blog.coleintl.com/blog/why-reason-to-believe-catches-canadian-importers-off-guard) - [When and how to change a customs entry after import](https://blog.coleintl.com/blog/when-and-how-to-change-a-customs-entry-after-import) ### Archive - [April 2026 (4)](https://blog.coleintl.com/blog/archive/2026/04) - [March 2026 (5)](https://blog.coleintl.com/blog/archive/2026/03) - [February 2026 (6)](https://blog.coleintl.com/blog/archive/2026/02) - [January 2026 (5)](https://blog.coleintl.com/blog/archive/2026/01) - [December 2025 (3)](https://blog.coleintl.com/blog/archive/2025/12) [Connect with us on LinkedIn](https://www.linkedin.com/company/cole-international) [Follow us on X](https://twitter.com/coleintl) [Like us on Facebook](https://www.facebook.com/coleinternational/) [Subscribe to our YouTube](https://www.youtube.com/channel/UC5oW_PP77Umw5r0X9OWpGmQ) [Get a quote](https://www.coleintl.com/get-a-quote) [![cole](https://blog.coleintl.com/hubfs/raw_assets/public/WcTest_August2021/images/cole-logo-horizontal-white.svg "cole")](https://www.coleintl.com/) Cole International is a logistics solutions provider offering a full spectrum of services from customs brokerage, transportation, warehousing and trade consulting. #### Contact us today - [Phone: 403-262-2771](tel:4032622771) - [Toll Free: 1-800-313-4281](tel:18003134281) - Fax: 403-262-7301 - Accounting Fax: 403-262-8039 #### Corporate office 1111 49 Avenue NE Calgary, AB, Canada T2E 8V2 P.O. Box 2718, Station M Calgary, AB, Canada T2P 3C2 #### Stay connected - - - - - [![Image](https://coleintl.b-cdn.net/uploads/2025/10/02/mullen-group-white-logo-cropped.svg)](https://www.mullen-group.com/) Cole International Inc. is a subsidiary of Mullen Group Ltd. 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All Rights Reserved. - [Payment Options](https://www.coleintl.com/payment-options.php) - [Legal](https://www.coleintl.com/legal.php) - [Service Terms](https://www.coleintl.com/service-terms.php) - [Accessibility](https://www.coleintl.com/services.php#) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Freight Forwarding Dept. - Cole International", "url" : "https://blog.coleintl.com/blog/author/freight-forwarding-dept-cole-international" }, "dateModified" : "2022-02-16T15:45:00.636Z", "datePublished" : "2022-02-16T15:45:00.000Z", "headline" : "Logistics 101: Forwarder vs Broker vs Consultant", "mainEntityOfPage" : { "@id" : "https://blog.coleintl.com/blog/logistics-101-forwarder-vs-broker-vs-consultant", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.coleintl.com/hubfs/cole_int_h_rgb-1.png" }, "name" : "Cole International Inc." } } ```